Peacock feathers form basis for reflective displays, could bring color to e-readers soon

Structural color -- that's engineer speak for a reflective display that mimics iridescence. And tech of that very sort could be trickling down into future generations of e-readers, thanks to current research by the University of Michigan. Using the "refined hairline grooves" of a peacock as a template, a research team led by Professor Jay Guo has found success in creating a prototype of one such high-res display by crafting nanoscale metallic grooves on silver-plated glass. Using the CMY color model (cyan, magenta and yellow) as its basis, the team was able to produce blues with a groove measuring 170 x 40 nanometers, reds at 60 nanometers wide and yellows at a width of 90 nanometers -- all with reflected sunlight and unaffected by viewing angles. At the moment, only static images can be reproduced, but Guo and his crew hope to add moving images to the format soon. If and when this reflective display makes it to market, you can surely expect e-reader battery life to go even more of a distance.

Filed under: Displays

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Source: University of Michigan

Source: http://www.engadget.com/2013/02/06/peacock-feathers-form-basis-for-reflective-displays-color-ereaders/

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Which debate questions might trip up Obama and Romney?

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Consumers Signal New Interest in Timeshare Resorts | Marketing ...

October 2 2012 | Kathy Crosett

Is shared resort real estate poised to make a comeback? Over 12 million U.S. consumers currently own a timeshare condo or similar property. For most buyers, these properties act as both an investment and a low-risk way to enjoy vacations in a favorite location. With the real estate crash beginning to fade, analysts see new life in the timeshare market.

Today?s prospective timeshare resort buyer may possess slightly different demographics than the previous generation of owners. According to the latest research from Interval International, the typical buyer is age 42. About 62% of buyers are married and 40% have children living at home. These folks are also big leisure travelers, taking 3.4 trips over a 12 month period and spending nearly $2,000 on lodging as they travel. Nearly all of these travelers, 90%, find the idea of staying at condominium-style resorts to be appealing.

Future developers will? likely be building and promoting resorts that are located where consumers want to go. For 80% of current timeshare owners surveyed, water ? as in the beach or a lake ? is key. That number is even higher for prospective buyers ? 84% of whom say that they want to vacation near the ocean or a lake.

And what better way to reach these prospective buyers than with a promotional mini-vacation or long weekend at such a resort? Over 83% of these folks say that strategy is the best way to get them to consider making a purchase.

Marketers can learn more about Likely Time Share Clients by checking out the Audience Interests & Intent report at the Research Store on ad-ology.com.

[Source: Shared Resort Real Estate Ownership 2012: A Market Perspective. Interval International. 18 Sept. 2012. Web. 2 Oct. 2012]

?

Source: http://www.marketingforecast.com/archives/20805/

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Spacetime Crystal Could Be a Reality

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Bad Tech Etiquette To Avoid at Work | Get Cash Tomorrow

Angie Reed is a VoIP expert and Switchvox UC Product Marketing Manager at Digium, the creator and sponsor of Asterisk, the world?s most widely used open source communications software. Follow her @switchvox and read her blog.

Technology has simplified communications for most businesses, but the increased use of conference calls, video conferencing, and instant messaging has created a new list of off-putting behaviors that could land your business in an awkward situation.

SEE ALSO: HOW TO: Handle an Employee?s Controversial Online Behavior

Here?s a list of some pet peeves that would definitely make Emily Post cringe, and how to avoid them.

Instant Message

1. Knock before entering. Most people know better than to barge into someone?s office or cubicle. The same applies to using IM. Before launching into a conversation, send a polite ?ping? asking if the person is available for a quick chat. If you are on the receiving end, learn to say no if you can?t be interrupted and offer the person an alternative time to talk.

2. Keep it short. IM works best for quick questions and updates. If the message is complicated, and takes more than a few sentences, pick up the phone or get out of your chair and walk down the hall to discuss.

3. Hang the ?Do Not Disturb? sign. If you are unavailable then simply set your status to invisible, away, or out to lunch.

Video Conferencing

1. Video conferencing is more widely used in recent years in an effort to save on travel costs. It?s best to always assume the microphones and the cameras are on. That means don?t do or say anything you don?t want on camera.

2. Sit still, please. You may know someone who constantly fidgets. You may even have threatened to tie them to a chair during a videoconference. Simply put, excessive movements can be extremely distracting to others on the conference, so avoid rocking, pacing, or making dramatic gestures.

3. Avoid bright, flashy, patterned clothing. Play it safe, wear neutral tones in solid patterns.

Speakerphone

1. Don?t place someone on speaker without first telling all parties involved in the call, and don?t assume everyone knows who is on the call. An obvious solution is to use a conferencing feature that prompts attendees to announce themselves when they arrive.

2. Mute your phone if you dial in from a public area, or if you need to multi-task while on a call. There is nothing worse than feeling like the person on the other end of the line is not engaged.

3. Refrain from having side conversations while participating on calls. It makes it difficult for those on the call to understand the dialogue if there is more than one conversation taking place in the conference room.

4. Avoid loud snacks, smacking of gum, slamming of office drawers, crying babies, barking dogs or basically any noise that will be magnified and hinder communication with other participants.

5. Don?t shout into the speakerphone. Today?s high-definition phones are particularly sensitive and you may come across louder than you intend. And, if you decide to move the phone around the room, keep in mind that the audience on the other side will hear it.

Smartphone

1. Don?t use your speakerphone. If you assumed that using the speakerphone on a cell phone was something that only happens on reality TV, think again. It seems to be a growing trend among many cell phone users ? and an annoyance for anyone standing close by. While it?s fine that you can work from just about anywhere now, don?t make everyone else part of your work day.

2. Be careful what you saw in public. For starters, you never know who might be listening when you happen to be discussing confidential information about, say, customers. It?s a bad idea all around and most of the time the people near you don?t want to hear it. Believe it or not, some people are at Starbucks for the coffee.

Image courtesy of iStockphoto, AVAVA

More About: contributor, features, instant message, smartphone, video conferencing

For more Business coverage:Follow Mashable Business on TwitterBecome a Fan on FacebookSubscribe to the Business channelDownload our free apps for Android, Mac, iPhone and iPad

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Accrued Interest: 5 Growth Sectors Worth Investing In

One of the hardest parts of investing is finding a growth sector that you can believe in. Talk to any stock market 'specialist' and he or she will tell you about buying in early to an industry that is about to take off. The Internet and financial circles are full of tips and premonitions regarding stocks and markets that are about to fly into the stratosphere, but the truth is most of this is thinly disguised guesswork, deductions based on smatterings of evidence and hearsay. Sometimes the best investing guide is to look at macroscopic trends in society, over-arcing patterns that are effecting the economy in multiple ways. What industries are actually growing and what factors are there that could impede this growth? If you can find no logical roadblock to stop an industry that's growing by leaps and bounds, it could make for a lucrative investment. That's why the following industries are considered by many to be extremely promising growth sectors: Life sciences The advances in the life sciences field have been nothing short of remarkable in recent years. Improved micro-arrays have increased our ability to study the human genome and fashion new pharmaceuticals. So has microfluidics and gene therapy. Biotechnology applications have also used artificial selection and hybridization in order to improve the domestication of animals and the cultivation of plants. The growth of life sciences has seen the evolution of findings that used to be contained in Ivory Towers leak down to have extremely valuable real-world applications in everything from agriculture to health care. The government has even invested in life sciences in order to ramp up its efforts to protect against bioterrorism. As advances continue to be made in the pharmaceutical, biotechnology, agrochemical and industrial chemical fields entrepreneurs who make a considerable life sciences investment are likely to see good to great returns if they are prudent and look for smart value plays. Green engineering Green engineering jobs are expected to see meteoric growth in the coming years as more and more homeowners and businesses renovate and upgrade their houses and office buildings in order to be more energy-efficient. Alternative energy is also expected to be a major growth sector, but picking out specific companies in this field will be a harder to do because of the political uncertainties inherent in the industry. On the other hand, green engineering projects don't require an entirely new infrastructure and are likely to be heavily invested in by both private firms and federal agencies because of their ability to both produce jobs and save money. Additionally, new regulations mandating certain CO2 emission levels will force many businesses to commission new installations. Many engineering education programs are now focusing intensely on green engineering, attempting to train a new generation of engineers to take seriously the challenge of energy efficiency and sustainable city planning. Digital information You don't have to look far to see the wide-ranging impact of digital information technology. Smartphones, high-speed Internet, GPS, and cloud services are now taking over our professional landscapes, changing the way businesses operate and the way people communicate with each other. It's no longer necessary for some colleagues to even be in the same room in order to have business meetings anymore; students can earn their degrees remotely; investors can organize their portfolios and move their money around while in transit. While a long term investment may be difficult in the digital information field?due to its ever-changing nature?short term goals could reap a significant harvest. Augmented reality, VoiP services, open source online education tools, and place-based messaging apps are all popular right now and are expected to grow in the near future. In particular, mobile Internet use is expected to continue to flourish, adding to the lure of companies who are building up 4G LTE network connections and other high-speed broadband systems. Clean technology Clean technology has seen a considerable uptick in funding since President Barack Obama was elected and we can expect that trend to continue if is he is reelected. Even before Obama was elected, the clean tech train was in motion. In 2007, $148 billion was invested in clean technology. This includes federal subsidies for renewable energy, information technology, green transportation, electric motors, and a wide range of projects attempting to reduce environmental pollution. By 2018, biofuels, wind power and solar photovoltaics will be $325+ billion dollar industries, making it one of the more promising fields for venture capitalists. Clean technology stocks in China and India have grown steadily for years now because of considerably federal investments. If similar efforts are made here, it is possible that clean technology could become one of the most promising investments on the market. Advanced technology Advanced technology is generally defined as the use of innovative technology to upgrade or improve a product or commercial process. In recent years this has included advances in computer technologies, high performance computing, high precision technologies, robotics, automation control systems, sustainable technologies, and new industrial technologies. Advanced technology can be hard to pin down, which at first could make it an unattractive investment. But the government, including the White House, has been enthusiastic about this field. Obama even put forth a $1 billion dollar proposal for the National Network for Manufacturing Innovation, which would create a network of institutes all across the country working on advanced manufacturing projects. The President has also recently submitted a budget for the National Institute of Standards and Technology that would significantly increase funding for the research facilities working on these projects. While no investor can be 100% certain that a particular company's stock will rise exponentially, following the trends in a particular growth sector can be a worthwhile strategy. It will also be necessary to track a company's financials over the course of many seasons, assessing the way it adapts to change. It may behoove you to invest in a mutual fund, which encompasses a wide-ranging portfolio of stocks in a certain industry. Therefore, your money is not dependent on the performance of any one company, but rather the overall growth of a network of technologies and processes. A mutual fund in any of the preceding industries would be highly likely to accrue value over the course of time and is much safer than buying a single stock. But this requires the investor being able to keep the money in the market over many years, possibly even a decade or more. If you're looking for short-term earnings, you will have to wing it like the rest of us. But at least you'll be starting in a verdant field that is primed for growth.

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Skin Cancer in Women's Magazines - Black is the New Pink

One of the rags she buys is Woman?s World Magazine.? This is a typical supermarket tabloid that contains beauty and weight-loss tips as well as other small blub-like articles.? Nothing too in depth?just right for mindless vacation reading.? She shared one such article regarding some of the tricks to prevent skin cancer.? Oddly, applying sunscreen and wearing protective clothing wasn?t on the list.? Most of the tips included drinking red wine and eating dark chocolate.? But one section caught my eye as being something contrary to what I?ve read elsewhere:

?Hard to believe, but science proves it: Those of us who spend most of our time indoors are actually at higher risk of skin cancer than folks who have outdoor jobs! Turns out, regular, moderate sun exposure actually protects your skin in two ways: by increasing its production of natural sun block melanin and its production of cancer-fighting vitamin D3, explains Michael Holick, M.D., professor of medicine at Boston University.?

This seemed to support the ?base tan? theory which most every dermatologist would state is completely incorrect.? So I contacted my friends at the Melanoma Education Foundation and asked for their opinion.? They responded that Dr. Holick is known for his pro-tanning beliefs and was highly paid ($150,000 a year) for bring a spokesperson/advocate for the Indoor Tanning Association.? It looks like the infamous Dr. Mercola has a buddy.? That fact pretty much says it all.

MEF addressed the so-called facts of this article by stating that people who have indoor jobs tend to not wear sunscreen during these breaks (and during commutes) and thus receive unprotected exposure.? Those who are exposed to the elements all day typically wear sunscreen and protective clothing.? (I?ve noticed many DOT workmen wear long sleeve shirts, long pants and hats even in scorching heat).? Being more protected in the sun has nothing to do with increased melanin (base tan) or vitamin D.

Needless to say, I was disappointed that this well-read magazine had some pretty irresponsible reporting.

My wife later handed me a Ladies Home Journal.? In it was an article by their Health Director, Julie Bain which chronicled her life-long battle with skin cancer.? Notice that I said skin cancer and not melanoma.? This was the eye-opening aspect of this article.

Ms. Bain spent her youthful summers vacationing lake side in Minnesota taking all the precautions that many of us did against the sun?none.? Later in life, she?s paid the price.? While she?s never been diagnosed with melanoma, she?s had as many as seven occurrences of basal cell carcinoma and one instance of squamous cell carcinoma.? If I recall correctly, she?d gone through Mohs surgery at least twice, maybe more.? Regardless, each occurrence caused a scar, and sometimes to disfiguring levels.? Many of the spots occurred on her forehead?not the most discrete place to hide a scar or two or four.

Her article was brave and informative.? Many of us focus on melanoma as the beast?and rightfully so.? This article points out that even if the skin cancer encountered is one of the easy ?cut it out? kind, it can be a demon in its own right.

I applaud the Ladies Home Journal for this great article about the consequences of ignoring sun safety (although I was disappointed that it appeared in the back pages).? There?s no online link to the full article, but here?s a link to a shortened version.? I also encourage you to find it from the magazine directly (June 2012 edition).

I condemn the Woman?s World magazine for the disappointing and somewhat irresponsible article which includes sun safety advice from someone on the tanning industry?s payroll.? I would hope that they do a little research on their sources and not assume ?Dr.? means ?unbiased expert.?

I hope your summer is filled with relaxing moments of reading (or Angry Birds).? But if an article captures your attention, please do a little online research and check the validity of any ?facts? that seem contrary to what you?ve learned.

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